Amazon joined the likes of Nokia and Microsoft this holiday season by throwing a punch at Apple in a commercial. The retail behemoth’s latest ad for the 8.9″ Kindle Fire HDX aims squaarely at the iPad Air.
As expected, the Kindle Fire HDX 8.9 commercial focuses on its larger-resolution display, as well as lower weight and price tag in comparison to those of the iPad Air. Curiously, the ad features a voice which closely resembles that of Apple’s chief designer Jony Ive. The latter is a prominent fixture in Apple’s own product promo videos.
You can check out Amazon’s latest ad(Click).
- Amazon’s New Kindle Fire HDX Ad Mocks None Other Than Jony Ive (appadvice.com)
- Amazon takes on iPad, Jony Ive in new Kindle Fire HDX ad (idownloadblog.com)