Two year contracts are the norm in the US, and Samsung knows that. The company also knows that many people who bought a Galaxy S III in 2012 are soon due to renew their service agreements, and it would like them to choose a Galaxy S5 this time around.
For the purpose of convincing Galaxy S III owners to upgrade to a Galaxy S5, Samsung has put up three video ads on its official YouTube channel. Each one focuses on a different area in which the new phone bests the old one.
That the Galaxy S5 would be better than the two-year old Galaxy S III in every regard is hardly surprising, however, for we do live in an incredibly fast-paced mobile world.
Samsung lays everything out, though. First, we get to see that the S5 has a higher-res camera than its ancestor, and apparently that means you’ll capture some amazing details in your pictures. HDR mode gets a shout-out too.
Next up, the screen. As you probably know by now, the S5 has a bigger and higher-res panel than the S III. It’s also water and dust resistant.
Finally, the Korean company is touting the improved performance of its newest flagship model. Oh, and the fact that its battery should last longer than that of the Galaxy S III.
It’s unclear whether these ads alone will persuade owners of the Galaxy S III to upgrade to the Galaxy S5 when their two-year contracts are up. But Samsung sure hopes so.