Symetium might be the most powerful smartphone ever made

If you like your smartphones highly specced, Christmas has just come early – this one has an unprecedented 6GB of RAM and 256GB of built-in storage. Except, well, it doesn’t, because it doesn’t exist. Yet. Dubbed the Symetium, it’s an Indiegogo project from a bunch of Gothenburg-based techies who have apparently taken the book entitled “compromises” and hurled it into the bin. Then poured lighter fluid in the bin.
Then chucked a lit match in the bin.
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WhatsApp testing video call feature

It wasn’t too long ago that WhatsApp added voice call functionality to its app. Naturally, the company now wants to take it one step further, and introduce video calling.

The latest beta for Android shows an option to video call whenever you try to call someone. Unfortunately, as of now it seems the feature is not enabled to all users, with some getting the ‘Video Calling is unavailable at this time’ error message, however, some other users are reporting using it.

The feature is currently in testing phase then, and it probably won’t be too long before we see it being enabled for everyone across platforms.

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3 Marketing Lessons from Batman v Superman: Dawn of Justice

3 Marketing Lessons from Batman v Superman: Dawn of Justice

“This is the The greatest gladiator match in the history of the world” – Alexander Luthor

Easter weekend 2016 saw the release one of the most eagerly anticipated super hero movies in Hollywood history.

Opening to abysmal ratings by critics as well as very mixed reactions by fans and regular movie goers alike, this movie has gone on to make almost $700m globally. In less than 3 weeks.

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At over 1 billion users, WhatsApp is now a “usercorn”

“There are only few services that connect a billion people…”, says Facebook CEO, Mark Zuckerberg on his Facebook page. And WhatsApp, the company he acquired two years ago for a tenth of Facebook’s value, has just crossed that milestone.

To get a sense of how fast Whatsapp is growing, the service hit 800 million actives in April 2015. Founder, Jan Koum cheekily reminded the press in a Facebook post commemorating the event that active users are different from registered users. By September 2015, Whatsapp had added another million users. Adding another million by January 2016 suggests that WhatsApp is doing this every four months.

A unicorn, in VC-speak is a startup company that is valued at over a billion dollars. If we are allowed to coin some more quirky VC-speak for what just happened, WhatsApp has become a “usercorn”. A user unicorn.

And while unicorns have become commodities since the term was first coined, (there are now 159 as opposed to 39 in 2013) usercorns are still rare. Google’s Gmail app itself just hit a billion users. If you throw mobile OSes into the mix, you get an interesting picture. No guarantees of total accuracy, but according to the most recent reported figures:

9 usercorns detected. It’s gonna take some of these guys a while to catch up.

Meanwhile, did you notice that together, the apps in the Facebook ecosystem control more than 3.7 billion active users a month? If you don’t discount for user overlaps across the apps, that’s more than half the people on the planet. Of course, when you take into consideration that Google…er sorry, Alphabet…has SEVEN of said usercorns in its universe

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